B2B SAAS & TECHNOLOGY
Demand generation for B2B SaaS and technology companies. Measured on pipeline and revenue, not leads.
Free 30-minute call. No obligation.
THE CUSTOMER LIFECYCLE
Growth beyond the first sale.
ICP FIT
Share of leads that match your ideal customer.
SQL RATE
Share of leads sales accepts as real prospects.
GRR
Revenue kept from existing customers, before upsells.
NRR
Revenue kept including upsells. Above 100% means growth.
GROWTH ISN’T A CHANNEL PROBLEM
01
Leads without fit
Volume means little if the leads never convert.
02
A disconnected journey
Campaigns lose impact when marketing and sales work apart.
03
Numbers without clarity
Reports show clicks, not what creates opportunities.
THE APPROACH
Every lever is judged by its effect on pipeline and revenue.
01 / FOUNDATION
Define who you serve, why they buy and what makes your offer worth choosing.
Customer research · Positioning · Messaging
02 / DEMAND
Build a channel mix around how your buyers research, compare and shortlist.
Paid acquisition · Content · Search
03 / CONVERSION
Turn campaigns into sales conversations with focused landing pages and follow-up.
Landing pages · Conversion testing · Nurture
04 / EXPANSION
Strengthen onboarding and adoption, then find room to grow each account.
Retention · Expansion · Measurement
Not sure which lever matters most? The audit finds it.
BUILT FOR YOUR ECONOMICS
What an account is worth each year sets how much sales effort and paid media you can afford. The highlighted step is the one to get right.
01 · UNDER €1K A YEAR
Self-serve
The product sells itself.
Visit
Signup
Activation
Paid customer
MEASURE WHAT MATTERS
Signup-to-paid & retention
WHERE PAID WORKS
Search, review sites and retargeting
02 · €1K TO 15K A YEAR
Sales-assisted
Product leads. Sales closes the larger accounts.
Signup & usage
Product-qualified
Sales conversation
Team plan
MEASURE WHAT MATTERS
Product-qualified to paid
WHERE PAID WORKS
Search, plus retargeting of good-fit signups
03 · €15K TO 100K A YEAR
Sales-led
A sales team works a list of target accounts.
Target account
Engaged
Qualified meeting
Customer won
MEASURE WHAT MATTERS
Meeting-to-opportunity & win rate
WHERE PAID WORKS
Paid social to your target account list
04 · €100K+ A YEAR
Account-based
Account teams win named companies.
Named accounts
Buying group engaged
Business case
Won, then expanded
MEASURE WHAT MATTERS
Win rate & revenue retention
WHERE PAID WORKS
Account-based ads and events
HOW IT WORKS
01
Diagnose
Find the real constraint in your funnel, data and sales handoff.
02
Prioritise
A short roadmap with clear tests and pipeline targets.
03
Improve
Execute with your team, learn and refine.
FREE GROWTH AUDIT
A free 30-minute call, then a written summary of your three biggest growth levers.
Growth audit
ILLUSTRATIVE PREVIEW
01
Buyer fit
02
Funnel friction
03
Next priorities
BEFORE WE TALK