B2B SAAS & TECHNOLOGY
Senior-led demand generation, measured on pipeline and revenue, not leads.
Free 30-minute call and a written summary. No obligation.
THE CUSTOMER LIFECYCLE
Growth beyond the first sale.
ICP FIT
Share of leads that match your ideal customer.
SQL RATE
Share of leads sales accepts as real prospects.
GRR
Revenue kept from existing customers, before upsells.
NRR
Revenue kept including upsells. Above 100% means growth.
GROWTH ISN’T A CHANNEL PROBLEM
01
Leads without fit
Marketing hits its lead target. Sales says the leads are junk.
02
A disconnected journey
Hot leads wait days for follow-up while sales chases the wrong accounts.
03
Numbers without clarity
Every platform claims credit. The CRM tells a different story.
272
days in the average B2B buying journey
88
touchpoints before a deal closes
10
stakeholders involved per deal
81%
of the journey happens before sales is involved
ATTRIBUTION
One deal. Ten buyers. 88 touchpoints.
Much of that journey happens where no tool can see: podcasts, peer communities, AI answers and word of mouth. Last click credits the demo form. We combine CRM pipeline data, what buyers say brought them in and holdout tests, so budget follows what truly creates pipeline.
Benchmarks: Dreamdata, LinkedIn Ads B2B Benchmarks Report 2026, based on 3.5M+ B2B customer journeys.
THE APPROACH
Every lever is judged by its effect on pipeline and revenue.
01 / FOUNDATION
Define who you serve, why they buy and what makes your offer worth choosing.
Customer research · Positioning · Messaging
02 / DEMAND
Show up where buyers research before they talk to sales: search, AI answers, LinkedIn and peer communities.
Paid social · Search & AI answers · Content
03 / CONVERSION
Turn interest into sales conversations: focused landing pages, fast lead routing and nurture for the rest.
Landing pages · Lead routing · Nurture
04 / EXPANSION
Strengthen onboarding and adoption, then find room to grow each account.
Onboarding · Retention · Expansion
Not sure which lever matters most? The audit finds it.
BUILT FOR YOUR ECONOMICS
What an account is worth each year sets how much sales effort and paid media you can afford. The highlighted step is the one to get right.
HOW IT WORKS
Senior strategy and hands-on execution. No account managers, no handoffs.
ENGAGEMENTS
Every engagement starts with the free audit. Prices below are starting points. Scope and price are agreed in writing before any work begins.
01 · START HERE
Growth audit
Free
A 30-minute call, then a written summary of your three biggest growth levers.
Funnel, CRM and channel review
Three priorities, ranked by impact
No obligation
02 · FIXED SCOPE
90-day sprint
From €X,XXX fixed fee
Fix the biggest constraint end to end: plan it, build it and run the first tests.
90-day roadmap with pipeline targets
Hands-on setup and execution
Weekly pipeline reporting
03 · ONGOING
Growth partnership
From €X,XXX per month
Ongoing ownership of demand generation, measured on pipeline and revenue.
Strategy and hands-on execution
Monthly pipeline and payback report
Scope reviewed every quarter
Not sure which fits? Start with the free audit.
WHO THIS IS FOR
Built for B2B SaaS and tech.
A GOOD FIT
✓
Product-market fit, with customers who renew
✓
Ready to grow beyond founder-led sales and referrals
✓
A CRM in place, even a messy one
NOT A FIT IF
×
You are still searching for product-market fit
×
The goal is more leads, not more pipeline
×
You want reports, not changes to the funnel
FOR YOUR CFO
One report. The numbers finance cares about.
Tracked in your CRM and checked against what buyers say brought them in. Easy to forward to whoever signs off the budget.
Pipeline created
WEEKLY
Win rate
MONTHLY
Sales cycle length
MONTHLY
CAC payback
MONTHLY
BEFORE WE TALK
Something else on your mind? Bring it to the free audit call.
FREE GROWTH AUDIT
A free 30-minute call, then a written summary of your three biggest growth levers.
Growth audit: example
EXAMPLE SUMMARY · FICTIONAL COMPANY
01
Where pipeline leaks
41% of demo requests wait more than 24 hours for a reply.
02
Which buyers convert best
Companies with 50 to 200 staff win at twice the average rate.
03
The three levers to fix first
Answer demos within an hour, focus paid social on that segment, rewrite the pricing page.